Salesforce Integration
Salesforce has been helping organizations in handling their customer databases for over two decades. It provides users with the right mix of process automation and personalization to tailor their services based on the specific requirements of the clients.
However, if you are willing to extend the functionalities of the CRM giant and merge it with another suitable platform, you can do so with the help of Salesforce integration.
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Salesforce Integration Process
Salesforce integration is the process of merging the data and functionality of Salesforce with another application to provide users with a single unified experience. It allows you to provide your team with an ideal mix of features pertaining to both platforms.
Salesforce users often face the issue of reconciling data between two platforms and switching between them while performing specific activities. Salesforce integration relieves them from this problem and provides them with a centralized platform to work on.
For example, Salesforce PayPal integration would allow you to use your Salesforce org as a payment gateway. Similarly, Salesforce Twilio integration would streamline your communication processes with your clients.
Code-based Salesforce Integration
Apart from using dedicated applications, Salesforce integration can also be carried out with the help of a programming language. The use of Apex is the most common example of code-based Salesforce integration. It is a proprietary programming language having a syntax that is similar to Java.
Some of the core benefits of carrying out code-based Salesforce integration using Apex include:
- Built-in support for Salesforce Lightning Platform
- Simple to use and easy to understand language
- Suited for different API versions
- The programming language can be hosted on the Lightning Platform and entirely controlled by the same
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